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Report Builder

Ask for a report.
Get a chart.

Type what you want to know, like “compare ad spend vs sales”, and Report Builder draws it. Keep the charts you need on your own dashboard.

Amazon Ads Advanced Partner · Breakthrough Partner Award winner, India, 2026

Ask

Reports in plain language.

No filters to learn and no export to clean up. Ask a question the way you would ask an analyst.

  • “Show me sales over time”
  • “Compare ad spend vs sales”
  • “Show top performing products by revenue”

Dashboard

Keep the charts that matter.

Every answer can be added to your own dashboard, so the numbers you check each morning are in one place.

  • Create your own dashboard
  • Add charts from any answer
  • Instant answers and deeper analysis

Templates

Start from a template.

If you would rather not start from a blank page, open a ready-made dashboard and adjust it.

  • Ad Performance Overview
  • ASIN Performance
  • Keyword Overview

Why SellerGeni

The report you wanted, without the spreadsheet.

Plain language

Ask the way you would ask an analyst.

Charts, not exports

Answers drawn for you.

Your own dashboard

Keep what you check every day.

Templates

Ready-made dashboards to start from.

Inside your ads workspace

Beside your campaigns, reports and automation.

Amazon Ads Advanced Partner

Early betas and direct support from Amazon.

Getting started

From question to dashboard in three steps.

  1. 1

    Ask a question

    Type what you want to know.

    You
  2. 2

    Get the chart

    Report Builder draws the answer.

    SellerGeni
  3. 3

    Save it

    Add it to your dashboard.

    Ongoing

Works with

More ways to read your account.

AMC ReportingPath to purchase across every ad type
AI chatAsk follow-up questions about any number
DaypartingSee performance hour by hour

Questions, answered.

What is Report Builder?

A reporting tool in SellerGeni that answers questions about your ads and sales in plain language and turns the answers into charts.

What can I ask?

Things like sales over time, ad spend against sales, impressions and clicks trends, top products by revenue and ACoS trends for campaigns.

Can I build my own dashboard?

Yes. Add any chart to your dashboard, or start from a template such as Ad Performance Overview, ASIN Performance or Keyword Overview.

Do I need to know SQL?

No. You ask in plain language.

Ask your first question.

Try Report Builder on your own data with our team.

Request a demo