OTT and Connected TV

Prime time,
for every business.

Premium streaming, live sport and the family TV, for national brands, local stores and growing businesses. Bought like digital, measured in visits, leads and sales.

Request a demo How SellerGeni works

BrandsStores and offline businessesOnline businesses and apps

Amazon Ads Advanced Partner · Breakthrough Partner Award winner, India, 2026

Right household

Bengaluru · KannadaChennai · TamilHyderabad · TeluguIn-market shoppers

Right screen

Premium OTT apps

Live sports

Smart TV home screens

Ad · 0:12

Your brand filmStreaming on the family TV

Scan to shop

Proven result

Seen

Remembered

Acted on

Bought

From the sofa

Scanned the codeJust now

Added to cartOrder

Built for

You do not need a marketplace store to be on TV.

Connected TV works for any business with customers to reach. We plan it around how yours actually sells.

Brands

Launch a product, own a season or stay top of mind, on the apps your buyers already watch.

National or regional reach
A cut for every language
Tied to sales on your site, marketplaces and quick commerce

Measured inReach, search lift and sales

Stores and offline businesses

Retail chains, showrooms, clinics, restaurants, real estate and education. Reach the homes around each location.

Target the pincodes around every outlet
QR end card for directions, a call or an offer
Start with one city, then add more

Measured inScans, calls and enquiries

Online businesses and apps

D2C brands, apps, fintech, travel and services. Turn a TV moment into a visit while the phone is in hand.

Scan to visit, install or sign up
Reach in-market households
A QR end card on every spot

Measured inVisits, installs and leads

The audience

India now watches streaming on the family TV.

207Mpeople in India watch connected TV, three times the 2022 level

62–65Mconnected TV households, about 3.3 viewers each

~80%of OTT users watch free, ad-supported content

Sources: WPP Media and The Trade Desk, “The Connected TV Era” (October 2026); Muvi OTT Market Projection Report (May 2026).

Right screen

Where your ads can run.

Premium streaming apps, live sports, YouTube on TV, smart TV home screens and regional channels, bought through programmatic platforms and publisher deals.

Leading Indian OTT apps and regional apps
Cricket and big-event moments
Apps and minimums confirmed in every plan

Where your ads can run

Premium OTT appsJioHotstar, Prime Video, ZEE5, SonyLIV, MX Player

Live sportsCricket and big-event moments

YouTube on TVOn the living-room screen

Smart TV home screensThe moment the TV switches on

Free TV channelsAd-supported, including regional

Regional appsIn the language each home watches

Regional apps by language

TamilSun NXT

Teluguaha, ETV Win

KannadaSun NXT, ZEE5 Kannada

MalayalamManoramaMAX, Sun NXT

BengaliHoichoi

MarathiZEE5 Marathi

Right household

Reach the homes that matter to you.

Target by state, city or pincode, match the household’s language, and reach or exclude your own customers.

From one district to all of India
Age, income, interests and in-market shoppers
Frequency caps, dayparts and app exclusions

Household targeting

Location

KarnatakaBengaluruPincode list

Language

KannadaEnglishTamilTelugu

Audience

In-market shoppersYour customersWebsite visitors

Controls

Frequency capDaypartsApp exclusions

Formats

Ads people watch, and can act on.

Full-screen 10 to 30 second spots, with a QR end card so viewers can scan to buy, visit, call or install from the sofa.

In-stream video, home screens and sponsorships
One campaign, creative in each language you target
We adapt your existing video to TV specs

In-stream video with a QR end card

Ad · 0:12

New range, now liveScan to see the collection

Scan to shop

Scan to buy, visit, call or installWe adapt your existing video to TV specs and add the end cardQR end card

Why CTV, not just TV

The impact of TV, with the control of digital.

Linear TV

OTT and connected TV

How you buy

Fixed spots, channels and time bands

Per impression, on the apps you choose

Who sees it

Everyone watching that channel

Households by city, language and interest

Entry budget

Large upfront commitments

Small enough for a single-city test

What you learn

Estimated ratings, weeks later

Completions, scans, visits and sales, daily

Changing course

Next booking cycle

Any day, mid-campaign

Proven result

One report, from screen to sale.

Judge TV the way you judge digital: cost per visit, per lead and per sale, not just ratings.

Reach and completed views by app and city
QR scans, site visits, installs and leads
Sales lift on your site, marketplaces and quick commerce

One report, from screen to sale

SeenReachHouseholds, frequency, completed views

RememberedBrand liftAwareness and search lift

Acted onResponseScans, visits, installs, leads

BoughtSalesSite, marketplace and quick commerce

Completed views by day

On Amazon

Performance marketers who also buy TV.

Commerce data

We see marketplace and quick commerce sales, so TV is tied to revenue.

Full funnel

TV, digital and marketplace ads planned together.

One partner

From media plan to sales report, alongside your agency.

Local to national

Start with the area around one store or one city, then scale.

Creative help

Your video adapted to TV, with QR end cards and regional cuts.

Amazon Ads Advanced Partner

Programmatic specialists, certified on Amazon DSP.

Getting started

From brief to results in four steps.

1
Plan
Goal, cities, languages, budget and the apps that reach your audience.
Together
2
Prepare
Audiences, tracking and QR set up. Creative adapted to TV.
SellerGeni
3
Launch
Live across apps with frequency caps, pacing and brand-safety controls.
SellerGeni
4
Optimise
Weekly reviews. Budget moves to the apps, cities and creatives that work.
Ongoing

Works with

TV works harder with the rest of the funnel.

Amazon DSPReach the same shoppers again on Amazon, apps and websites

AMC AudiencesRetarget viewers who saw the ad and did not buy

AMC ReportingPath to purchase across TV, display and search

Questions, answered.

What is OTT and connected TV advertising?

It is video advertising shown inside streaming apps on a TV screen. You buy it per impression, choose the households that see it, and measure what they did next.

Is this only for brands that sell on Amazon?

No. Any business can advertise on connected TV with us: consumer brands, retail chains, showrooms, clinics, real estate, education, apps and services. You do not need a marketplace store.

I run a local business. Is it within reach?

Yes. A campaign can start with one city or the area around your locations, and grow from there.

How is it different from linear TV?

Linear TV sells fixed spots on a channel to everyone watching. Connected TV is bought per impression, targeted by city, language and audience, and can be changed any day mid-campaign.

Where will my ads appear?

On premium OTT apps, live sports, YouTube on TV, smart TV home screens, free ad-supported channels and regional apps. The exact apps, rates and minimums are confirmed in each media plan.

Do I need a TV commercial?

No. We adapt your existing video to TV specifications, add a QR end card, and can produce a cut for each language you target.

How do I know it worked?

One report covers four stages: reach and completed views, brand and search lift where budgets allow, responses such as QR scans, visits and leads, and sales on your site, marketplaces and quick commerce.

Can I run TV ads on Amazon as well?

Yes. Amazon Sponsored TV is available inside SellerGeni, with automatic or manual targeting and measurement in Amazon Marketing Cloud.

Put your business on prime time.

Tell us your cities, languages and goal. We will come back with a media plan.

Request a demo

Prime time,
for every business.

You do not need a marketplace store to be on TV.

Brands

Stores and offline businesses

Online businesses and apps

India now watches streaming on the family TV.

Where your ads can run.

Reach the homes that matter to you.

Ads people watch, and can act on.

The impact of TV, with the control of digital.

One report, from screen to sale.

Sponsored TV, from your SellerGeni workspace.

Performance marketers who also buy TV.

Commerce data

Full funnel

One partner

Local to national

Creative help

Amazon Ads Advanced Partner

From brief to results in four steps.

Plan

Prepare

Launch

Optimise

TV works harder with the rest of the funnel.

Questions, answered.

Put your business on prime time.

Running Ads Shouldn’t Feel Like a Gamble

Prime time,for every business.

You do not need a marketplace store to be on TV.

Brands

Stores and offline businesses

Online businesses and apps

India now watches streaming on the family TV.

Where your ads can run.

Reach the homes that matter to you.

Ads people watch, and can act on.

The impact of TV, with the control of digital.

One report, from screen to sale.

Sponsored TV, from your SellerGeni workspace.

Performance marketers who also buy TV.

Commerce data

Full funnel

One partner

Local to national

Creative help

Amazon Ads Advanced Partner

From brief to results in four steps.

Plan

Prepare

Launch

Optimise

TV works harder with the rest of the funnel.

Questions, answered.

Put your business on prime time.

Running Ads Shouldn’t Feel Like a Gamble

Prime time,
for every business.