Dayparting Agent · Beta

Tell it the goal.
It works the hours.

Give the Dayparting Agent a goal, like keeping ACoS under 25%. It reads your account hour by hour, tells you what it wants to change and why, and runs nothing until you confirm.

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Amazon Ads Advanced Partner · Breakthrough Partner Award winner, India, 2026

Your account, hour by hourDay × hour

Goal

Start with a goal, not a schedule.

Say what you want in plain words. The agent turns it into a setup for the whole account or for the campaigns you choose.

“Keep ACoS under 25%”
“Grow sales without raising spend”
“Go aggressive during the sale event”

Give it a goalSuggestions

See

Your account, hour by hour.

A day-by-hour grid shows where your spend works hardest, for the whole account or a single campaign.

ACoS, ROAS, CPC and conversion rate by hour
Sponsored Products, Brands and Display
Whole account or one campaign

By daypartSample

Review

Every recommendation explains itself.

Each card says what the agent saw, why it matters and what it wants to change. Approve them one by one, or let the agent run on its own.

Observing, assisted or autonomous
Approve or skip each change
Every change reverts on schedule

Recommendations2 to review

Why SellerGeni

An agent for the clock, with you in charge.

Goal-led

Say the outcome, not the rule.

Hour-by-hour view

ACoS, ROAS, CPC and conversion by hour.

Explains itself

What it saw, why, and what it will change.

You stay in control

Nothing runs until you confirm.

Reverts on schedule

No bids left stuck after a window ends.

Amazon Ads Advanced Partner

Early betas and direct support from Amazon.

Getting started

Running in three steps.

1
Set a goal
In plain words, for the account or a campaign.
You
2
Review the plan
See what it will do first.
SellerGeni
3
Approve or automate
Choose how much it does alone.
Ongoing

Works with

Timing is one lever among several.

AutoPilotBids and budgets managed around the clock

Campaign LauncherLaunch the campaigns the agent will manage

Report BuilderChart hourly trends your own way

Questions, answered.

What is dayparting?

Changing how hard your ads work at different hours of the day, so budget goes to the hours when shoppers are most likely to buy.

What does the Dayparting Agent do?

It reads performance by day and hour, then recommends changes that fit the goal you set. Each recommendation shows what it saw, why, and what it wants to change.

Does it change things without asking?

Only if you let it. You choose whether it observes, waits for your approval or runs on its own, and nothing runs until you confirm the setup.

What happens when a window ends?

Changes revert on schedule, so bids are not left stuck.

Is the classic dayparting view still there?

Yes. You can switch between the classic view and the new agent view, which is in beta.

Put your budget in the right hours.

See your own account hour by hour with our team.

Request a demo