AMC Audiences, in Amazon Marketing Cloud

Retarget the shoppers
who almost bought.

Build audiences from what shoppers actually did on Amazon: added to cart, viewed twice, clicked an ad, searched your keywords. No SQL needed.

Request a demo How SellerGeni works

Amazon Ads Advanced Partner · Breakthrough Partner Award winner, India, 2026

Shopper signals

Viewed a product page

Added to cart

Clicked a sponsored ad

Searched your keywords

Shoppers on Amazon

Added to cart, no orderViewed more than onceLookalikesOver-exposed

Audiences, ready for Amazon DSP

Cart abandonersTarget

LookalikesExpand

Over-exposedExclude

Win back

Start with the almost-buyers.

These shoppers already showed intent. Each audience comes as a ready-made, no-code template in the Audience tab.

Added to cart but did not purchase
Viewed a product page several times
Clicked a sponsored ad, or searched your keywords, and did not buy

Shopper signal funnelIntent without a purchase

Viewed a product

Viewed more than once

Pool

Clicked an ad, no order

Pool

Added to cart, no order

Pool

Purchased

Added to cart, no orderNo-code template, ready to use in Amazon DSPCreate audience

Expand

Find more people like your best customers.

Use your buyers as the seed. Lookalike audiences expand campaign reach to shoppers who resemble them.

Lookalike audiences from your own customers
High-value, new-to-brand customers by total spend
Top percentile of customers by total purchases

New-to-brand gateway productsShare of new customers

Steel bottle 1 L

82% new

Insulated flask

77% new

Lunch box set

61% new

Kids sipper

48% new

Lookalike of gateway buyersSeed the audience with shoppers who bought your entry productsCreate audience

Protect

Stop paying for the same eyes.

Audiences are also for who not to reach. Build a frequently exposed audience and use it for negative targeting in Amazon DSP.

Exclude shoppers who have seen the ad too often
Reach people exposed to one campaign but not another
Check overlap before you add a new audience

Frequency and responseImpressions per shopper

Purchase rateShoppersWasted impressions

Frequently exposed shoppersUse as a negative audience in Amazon DSPExclude

Why SellerGeni

AMC, without the SQL.

No-code templates

Audience use cases ready to run, marked No code.

Inside your ads workspace

Marketing Cloud sits beside your campaigns and reports.

Built for Amazon DSP

Audiences are made to be targeted, or excluded, in DSP.

SQL when you want it

A Query Editor for teams that write their own.

A library to explore

Filter use cases by Analytics, Audience, Sponsored Ads or Amazon DSP.

Amazon Ads Advanced Partner

Early betas and direct support from Amazon.

Getting started

From template to targeting in three steps.

1
Pick a template
Choose an audience use case in the Audience tab.
You
2
Create the audience
Run it without writing SQL.
SellerGeni
3
Use it in DSP
Target it, or exclude it, in your campaigns.
Ongoing

Works with

Audiences need somewhere to go.

Amazon DSPWhere AMC audiences are targeted and excluded

Connected TVRetarget viewers who saw the ad and did not buy

AMC ReportingSee which audiences convert, and by what path

Questions, answered.

What is an AMC audience?

An audience built in Amazon Marketing Cloud from shopper behaviour on Amazon, such as adding to cart, viewing a product page or clicking an ad. You can then use it in Amazon DSP.

Do I need to know SQL?

No. SellerGeni includes no-code audience templates. A Query Editor is there for teams that want to write their own queries.

Which audiences can I build?

Cart abandoners, shoppers with multiple detail page views, sponsored ad clickers who did not purchase, keyword searchers, high-value new-to-brand customers, top-percentile customers, shoppers exposed to your DSP campaigns, and lookalikes.

Where can I use these audiences?

In Amazon DSP, both to target shoppers and to exclude them, for example with a frequently exposed audience used for negative targeting.

What do I need to get started?

An Amazon Marketing Cloud instance linked to your Amazon Ads account. Our team will help you check what is in place.

Bring back the almost-buyers.

See the audience templates in SellerGeni and plan your first AMC audience with our team.

Request a demo

Retarget the shopperswho almost bought.

Start with the almost-buyers.

Find more people like your best customers.

Stop paying for the same eyes.

AMC, without the SQL.

No-code templates

Inside your ads workspace

Built for Amazon DSP

SQL when you want it

A library to explore

Amazon Ads Advanced Partner

From template to targeting in three steps.

Pick a template

Create the audience

Use it in DSP

Audiences need somewhere to go.

Questions, answered.

Bring back the almost-buyers.

Running Ads Shouldn’t Feel Like a Gamble

Retarget the shoppers
who almost bought.