1. Introduction

Prickhome Technologies Pvt. Ltd. is one of the top-rated and best-selling brands in the battery category on Amazon India. The brand initially adopted SellerGeni’s one-month tool-only model, aiming to optimize its budget and transition from a manually driven campaign structure to a more automation-focused approach. This move set the foundation for scalable growth, but key challenges soon emerged that required a deeper strategic intervention.

2. Challenges

Despite a strong product-market fit, the brand was facing significant hurdles in its advertising journey:

• Lack of visibility on high-volume, high-intent seed keywords, leading to low share of voice in top-of-search placements.
  
  
• High TACOS , which was impacting overall profitability and efficient budget utilization.
  
  
• Inability to drive consistent sales at an ASIN (product-level) basis, thereby affecting monthly recurring revenue (MRR) and performance predictability.

SellerGeni’s Strategic Solution

To address the identified gaps, SellerGeni deployed a structured, data-driven strategy designed to improve ad performance, increase brand visibility, and stabilize profitability.

1. Deep Keyword & Competitor Analysis

We began by mapping the performance of category leaders, identifying high-converting, high-search-volume seed terms that dominated their visibility. This insight enabled us to launch aggressive domination bidding strategies, helping Prickhome secure valuable top-of-search real estate.

2. Addressing Brand Leakage

While our efforts improved Click-Through Rates (CTR), we observed brand leakage, where customers were landing on Prickhome's product detail pages (PDPs) but converting with competitors. To mitigate this, we deployed robust Sponsored Product (SP) and Sponsored Display (SD) campaigns focused on brand defense. These ensured brand consistency and retention within the customer journey, significantly reducing leakage.

3. Optimized Budget Allocation

Using Brand Analytics and performance data, we segregated campaigns on an ASIN level, aligning budgets with individual product performance. This helped in refining spend efficiency and brought TACOS under control, making the ad spend more result-oriented and predictable.

4. Strategic Targeting of BSR Leaders

To push Prickhome’s visibility further, we crafted competitor conquesting campaigns, targeting Best Seller Rank (BSR)-leading competitors. This allowed us to ride the momentum of competitor traffic while expanding Prickhome’s reach across new customer segments.

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SellerGeni has been a game-changer for us. Managing multiple accounts can get complex, but their tool makes it seamless and efficient. The platform is intuitive, the insights are actionable, and the support team is always quick to respond. We've seen consistent improvements in ad performance and account growth across the board. Highly recommended! Very good services.
- Harsh Jain

Impact & Results

The impact of this holistic, insight-led strategy was significant:

• Ad Sales increased by 312.22%.
• Total sales increased by 38.4%
• TACOS improved, contributing to a healthier profit margin and sustainable ad model.

The success of the campaign not only stabilized the brand's advertising journey but also laid the foundation for business expansion. The client entrusted SellerGeni with the launch and scale-up of two new brands under the same parent company:

• Swarn Jal – now a top-performing product in the water detector category.
• Graphene – a promising entrant in the toys category

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