1. Introduction

Scaling Glamveda: A Beauty Brand’s Amazon Success Powered by SellerGeni

In today’s competitive beauty and personal care market, standing out on e-commerce platforms like Amazon requires more than just quality products—it demands strategy, agility, and smart tools. Glamveda, an emerging skincare brand known for its Ayurvedic and natural formulations, faced the challenge of scaling its online presence while navigating the complexities of Amazon's dynamic marketplace.

2. Challenges

Before partnering with SellerGeni, Glamveda was struggling to make an impact on Amazon despite offering quality products. Some of the major challenges included:

• High Cost-Per-Click (CPC)
• Low Sales Volume
• Lack of Brand Awareness & Visibility
• Poor Listing Optimization
• Weak Keyword Targeting & Ineffective Bidding Strategies
• No Clear Scaling Plan
• High ACoS (Advertising Cost of Sales)
• Inability to Target Competitors Effectively

3. Resolutions

Upon onboarding, the SellerGeni team conducted a complete audit of Glamveda’s existing listings, ad campaigns, and brand positioning. The client was highly cooperative and implemented all recommended action items swiftly. This allowed us to take a data-driven and strategic approach focused on improving performance metrics.

Strategic Interventions & Execution:

• Keyword Refinement
  Leveraged SellerGeni's keyword research module to identify high-converting and trending keywords, which were then integrated into both listings and ad campaigns.
• Autopilot Bidding with Awareness Theme
  For campaigns with low spend and no conversions, an awareness theme was followed using SellerGeni’s Autopilot Bidding Engine. This helped in generating initial traction while maintaining budget control.
• Placement Modifiers
  Campaigns that were underperforming were optimized using placement modifiers, especially focusing on Top of Search (TOS) placements with a 25–30% bid increase. This significantly boosted visibility and click-through rates.
• Category & Brand Refine Strategy
  A category brand refine approach was adopted to strategically place product ads across all listings of competitor brands. This ensured increased visibility within a relevant audience segment.
• Competitor & Trend Analysis
  Using Brand Analytics and SellerGeni's competitive intelligence features, we identified top-performing products from competitor brands, especially in the face wash and care kit segments. Campaigns were adjusted to target these competitor ASINs effectively.‍

• A/B Testing & ACoS Optimization
  Regular A/B testing on campaign creatives and keywords, coupled with SellerGeni’s AI-driven bid adjustment recommendations, helped us achieve a significant reduction in ACoS while scaling sales.

It’s Great Experience.- I’ve been using SellerGeni for a few months to manage my Amazon Ads campaigns, and overall, the experience has been quite positive. Their AI-powered tools like GrowZ have made ad optimization much easier and more efficient, allowing us to more precisely control our ad spend and increase our ROI. We’ve seen a significant increase in traffic and conversions since we started. I particularly like how automated and data-driven the platform is — campaign setup and adjustments are fast, and the analytics are clear and actionable.
-Mahinder Rawat

Results
Within a short span post-onboarding, Glamveda witnessed a remarkable improvement
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Conclusion
Glamveda’s journey highlights the power of combining a strong product portfolio with intelligent, data-driven execution. By leveraging SellerGeni’s advanced analytics, automation tools, and marketplace expertise, the brand was able to streamline operations, enhance discoverability, and drive consistent growth on Amazon.

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