1. Introduction

Hectare  is  a  farming  solutions  company  that  focuses  on improving  conventional  farming  practices  through  design interventions and by working directly with farming communities to  understand  their  challenges.  They  offer  a  range  of  hand tools  and  low-powered  equipment,  including  fruit  pickers, harvesters,  weeders,  and  solar  traps,  to  address  specific farming needs. They work around the problems being faced by the farming community and develop products based on those identified problems.

2. Challenges

• Hectar,  an  emerging  brand  in  the  dynamic  e-commerce ecosystem,  encountered  a  series  of  critical  challenges  as  it aimed  to  strengthen  its  position  on  Amazon.
• The  company struggled with the complexity of optimizing its Sponsored And and  Sponsored  Display  campaigns  while  trying  to  improve product ranking and overall ad efficiency. 
• The absence of a robust  bidding  strategy  and  the  lack  of  automated  tools  for campaign management further compounded these difficulties, making  it  increasingly  difficult  to  compete  effectively.
• Additionally,  Hectar  faced  persistent  challenges  in  elevating brand awareness in a saturated market—an essential factor for  long-term  success.
• Despite  efforts,  the  brand  had  yet  to fully  capitalize  on  Amazon’s  advertising  potential  to  drive sustainable growth and visibility

3. Resolutions

Hectar set out with a clear objective: to maintain a 15% ACOS while  accelerating  sales  for  its  newly  launched  products.

The brand adopted a holistic automation strategy that addressed every  aspect  of  its  advertising  operations—from  campaign creation  to  bid  optimization.  

The  initiative  aimed  to  reduce manual  intervention  and  introduce  scalable,  tech-driven processes  that  could  adapt  to  business  growth.  

This  shift marked  a  strategic  move  toward  operational  excellence  and long-term efficiency on Amazon.

Key Performance Outcomes

• Ad Revenue Growth: +391.79% increase since onboarding with SellerGeni
•  Cost Efficiency: Maintained ACOS & T- ACOS consistently below 9%
• Sales Performance: Achieved 28.84%
• Growth in total sales ROAS improved by +90.47%

"We have been using SellerGeni for the past six months and are highly satisfied with the experience.I sincerely appreciate the SellerGeni team for their exceptional service and continued support.A special note of thanks to Mr. Sathiesh for his dedicated assistance throughout this period.His commitment to understanding and prioritizing the customer’s perspective is truly commendable."

Conclusion
Hectare’s journey underscores the importance of aligning innovative products with equally innovative marketing strategies in the digital marketplace. By addressing core challenges—ranging from inefficient ad spend to limited brand visibility—Hectare successfully transitioned from a struggling seller to a data-driven brand on Amazon. With the right support in campaign automation, bidding optimization, and strategic ad placement, Hectare was able to improve product discoverability, increase sales, and build a stronger brand presence in a highly competitive category.

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