Disguise's journey to 4X revenue by spending the same Amount before onboarding with SellerGeni GrowZ AI

About Disguise

Everyday we create different looks to take on the world in all the multiple roles we play. In the same way cosmetics have given women a means to express themselves in different ways throughout the history of time. Driven by the need to experiment, we look to once again redefine beauty experiences as India's first indie makeup brand. Mostly because we're not as much a brand but people like you - making products we're proud of.
Bogged down by the pressure of the conventional definition of 'beauty', we set out on a journey to discover what beauty means to us in its true, raw, imperfect and fun form. This independence allows us to create honest products for real people.
Because it's never truly a revolution if it's not creative and with the truest intentions!


Disguise, started their Amazon sales journey some time in 2021, and were looking to scale their presence in Cosmetics category, and found the right solution with SellerGeni. They wanted to be visible, register and also scale their revenues.

The people behind Disguise Cosmetics, (L-R) Shivangi Shah, Desiree Pereira and Lakshay Mohendroo

And one of their founders, Lakshay connected with SellerGeni, and that made the magic happen. After connecting to SellerGeni, they we able to achieve 4X in sales with the same Ad Budget.

Here's What they are saying

"SellerGeni helped us grow 4X in revenues with just 1X of the Ad spend.  I really like their goals based approach to manage Amazon Ads which optimizes all current campaigns and also suggests new goals to improve future campaigns." - Lakshay, Co-Founder, Disguise Cosmetics

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